Improve Retention by Focusing on Admissions Office Internal Marketing
The easiest way to increase enrollment numbers is to increase retention. Thus, enrollment is a topic that relates to the entire faculty and staff as opposed to being confined to the Admissions office. The following tactics were created to improve internal marketing.
Communicate “how we do what we say we do” to our parents and the community.
Team 1 – Enrollment Management
Plan and execute celebration for 2019-2020 Academic Year
Host alumni gatherings reunited on various trips that were taken while alumni were students.
Host speakers that showcase the history of the school.
Team 2 – Alumni and Development
Improve Internal Communication
Review Residential Faculty Resource Guidebook, residential orientation, and residential faculty meeting procedures, goals and outcomes. Clarify and communicate duties and responsibilities of Residential Faculty/Staff for both daily procedures and the application of The Character of Home® to relationship-building between Residential Life Faculty and boarding students and their parents. Create a measurement instrument for this outcome.
Team 3 – School Values
Improve Internal Communication
Clarify and communicate faculty duties and responsibilities regarding the reporting of grades/comments and general class progress, including behavioral matters, to students and parents. Identify the support teachers can expect from the Director of Studies, Dean of Faculty, School Counselor, LIFT Coordinator, and Division Head(s).
Clarify and communicate Athletics Department Mission and Philosophy and protocols to Faculty/Staff (Coaches, Athletic Trainer), students and parents. Make sure these are consistent with the Mission. Acknowledge time commitment and any accommodations to students. Make sure students, faculty and parents are aware of these policies.
Team 4 – School Values
Strengthen Mission-Focus of Programming and Written Materials
Proceed with the development of a residential curriculum centered on our values.
Team 5 – School Values
Improve External Communication
Evaluate communication mediums for intended effect to enhance the quality of interactions of Faculty/Staff, students, and parents.
Team 6 – School Values
Explore making facility improvements for the current Alumni Center
Work with the group studying the Master Plan for the campus.
Work with Development Committee to decide whether fundraising for the project is feasible for Alumni Center or Performing Arts Center.
Understand and Categorize Needs
Put before the Board of Trustees and the appropriate Trustee Committees a list of lower cost and medium cost facility improvements for consideration to be completed in the next 2-5 years with funding on hand through the School’s capital budgets or through targeted short-term fundraising.
Team 7 – Building and Grounds
Foster an Independent Curriculum
Consider moving the emphasis away from the Advanced Placement Program in favor of a true Independent School curriculum. This move will end Webb’s reliance on the strict curricular structure and the rigid schedule/timeline imposed by the College Board, as well as help to reduce student/parent stress levels associated with the AP program. Ensure that a student’s GPA is not penalized for following an area of academic interest rather than taking an AP class.
Team 8 – Academics (Curriculum)
Lea Anne Windham
Improve our Processes
Examine our use of the online grade book making certain that our use of this vehicle matches our educational philosophy and does not increase student, parent, and faculty stress.
Team 9 – Academics (Processes)
Ana Maria Rivas
"Ideal" originally penciled in 1875.
1870 - 1960's [found in the 1923 view book]
There is in the school files a copy of the 1875 catalogue, on the margin of which are penciled in the hand of one of the principals the following words:
"The Ideal-to turn out boys that are tireless workers, and that know how to work effectively; that are accurate scholars; that know the finer points of morals, and practice them in their daily living; that are always courteous gentlemen, but without a single trace of snobbery."
1970's - Present
[revised to be gender neutral and to correct grammar]
"…to turn out young people who are tireless workers and who know how to work effectively; who are accurate scholars, who know the finer points of morals and practice them in their daily living; who are always courteous."
Integrity is a cornerstone of a flourishing life and community.
Learning is an enjoyable and ongoing process.
Respect for self and others is essential to a harmonious society.
Self-discipline and autonomy are essential to success.
Each person has unique gifts and capacities and a responsibility to develop them.
Each person shares the responsibility and honor of serving others.