Improve Retention by Focusing on Admissions Office Internal Marketing
The easiest way to increase enrollment numbers is to increase retention. Thus, enrollment is a topic that relates to the entire faculty and staff as opposed to being confined to the Admissions office. The following tactics were created to improve internal marketing.
Communicate “how we do what we say we do” to our parents and the community.
In school year 2013–14, some 5.4 million students (or 10 percent of all elementary and secondary students) were enrolled in private elementary and secondary schools.1 The percentage of all elementary and secondary students enrolled in private schools decreased from 12 percent in 1995–96 to 10 percent in 2013–14, and is projected to continue to decrease to 9 percent in 2025–26 (the last year for which projected data are available).
The Strategic School by Karen Hawley Miles; Stephen Frank
Publication Date: 2008-05-29
How can schools best use the resources they already have? That question is at the heart of this inspiring book for school and district administrators challenged with increasing student performance without additional funding. Exploring the link between purposeful resource allocation and academic achievement, Karen Hawley Miles and Stephen Frank demonstrate how educational leaders can develop successful and strategic schools by assessing how well they use all available resources--people, time, and money--and by creating effective alternatives to meet goals. The authors use their extensive research with urban schools and districts to present case studies of schools that successfully reorganized resources to implement the "Big 3 Guiding Resource Strategies": improving teaching quality, creating individual attention, and maximizing academic time.
Plan and execute celebration for 2019-2020 Academic Year
Host alumni gatherings reunited on various trips that were taken while alumni were students.
Host speakers that showcase the history of the school.
Review Residential Faculty Resource Guidebook, residential orientation, and residential faculty meeting procedures, goals and outcomes.
Clarify and communicate duties and responsibilities of Residential Faculty/Staff for both daily procedures and the application of The Character of Home® to relationship-building between Residential Life Faculty and boarding students and their parents. Create a measurement instrument for this outcome.
Clarify and communicate faculty duties and responsibilities regarding the reporting of grades/comments and general class progress, including behavioral matters, to students and parents. Identify the support teachers can expect from the Director of Studies, Dean of Faculty, School Counselor, LIFT Coordinator, and Division Head(s).
Clarify and communicate Athletics Department Mission and Philosophy and protocols to Faculty/Staff (Coaches, Athletic Trainer), students and parents. Make sure these are consistent with the Mission. Acknowledge time commitment and any accommodations to students. Make sure students, faculty and parents are aware of these policies.
Explore making facility improvements for the current Alumni Center
Work with the group studying the Master Plan for the campus.
Work with Development Committee to decide whether fundraising for the project is feasible for Alumni Center or Performing Arts Center.
Understand and Categorize Needs
Put before the Board of Trustees and the appropriate Trustee Committees a list of lower cost and medium cost facility improvements for consideration to be completed in the next 2-5 years with funding on hand through the School’s capital budgets or through targeted short-term fundraising.
Team 7 – Building and Grounds
Lower Cost Projects in Priority Order
● Natural Areas Set Aside - Identify natural areas to protect and enhance by building trails for easy access; identify requirements to be an arboretum or nature preserve to see if this is feasible.
● Bathrooms – Renovate and bring to ADA and other per capita compliance – Big Room and Administration Building.
● Maker Space Expansion and Enhancement - Look at under-used space, such as Davis-Woosley Lecture Hall, for larger space
● Technology – Make sure the Director of Technology has money to improve technology infrastructure; review staffing needs to support the goal of remaining ahead of developing technological needs.
● Outdoor Recreational Spaces for Impromptu Activity– Identify areas to plan for outdoor basketball court, horseshoe pits, volleyball court, Gaga Ball/Octoball area, community grill to support outdoor activities serving students who may not participate in organized team sports.
● Pavilion – covered gathering space with picnic tables and fireplace.
● Sidewalks - Front of the Administration Building is a high priority; there are several other problem areas on campus.
● Loading Dock– to facilitate and organize deliveries.
Medium Cost Projects in Priority Order
● Indoor Athletic Practice Facility – Tasteful metal building for indoor practices, tennis, recreation, and afternoon activities during inclement weather.
● Alumni Center (former Student Center) Improvements – Convert space for office use, large meeting and reception space. Consider a new building with a different use of present building.
● Faculty/Staff Interaction Space – Space to encourage casual faculty/staff interaction, comradery, community building.
● Safety – cameras, communication, phone systems, physical barriers (perhaps staffing) as an element to be considered with each addition and renovation.
● Mock Trial/Debate/Model U.N. /Quiz Bowl/Activity Space – Larger practice/classroom area for academic extracurricular activities that have outgrown a single classroom, also forecasting for future varied academically oriented competitions.
● Second Floor Handicap Access to Chapel – Elevator or exterior ramps to provide handicap access to the Chapel.
● Additional Adjacent Land/Homes- Investigate additional land for future school use and natural areas set aside. Also look at adjacent homes for sale such as the Dennis Webb home (former John Morgan home).
● Buses – Additional new(er) buses to improve the fleet.
● John Webb Library – Renovate; perhaps use for archives (space to honor Luke Boyd and other faculty).
The Third Teacher by OWP/P Cannon Design, Inc. Staff; VS Furniture Staff; Bruce Mau Design Staff
Publication Date: 2010-04-01
Created by an international team of architects and designers concerned about our failing education system, The Third Teacher explores the critical link between the school environment and how children learn, and offers 79 practical design ideas, both great and small, to guide reader’s efforts to improve our schools. Written for anyone who has school-age children in their life, from educators and education decision-makers to parents and community activists, this book is intended to ignite a blaze of discussion and initiative about environment as an essential element of learning. Including a wealth of interviews, facts, statistics, and stories from experts in a wide range of fields, this book is a how-to guide to be used to connect with the many organizations, individuals, and ideas dedicated to innovating and improving teaching and learning. Contributors include children’s singer and advocate Raffi, author and creativity consultant Sir Ken Robinson, scientist and environmentalist David Suzuki, inventor James Dyson, and other experts who are working to create fresh solutions to problems and create a new blueprint for the future of education.
Make Space by Scott Doorley; Scott Witthoft; Hasso Platner Institute of Design at Stanford University Staff; David Kelley (Foreword by)
Publication Date: 2012-01-03
"If you are determined to encourage creativity and provide a collaborative environment that will bring out the best in people, you will want this book by your side at all times." --Bill Moggridge, Director of the Smithsonian's Cooper-Hewitt National Design Museum
"Make Space is an articulate account about the importance of space; how we think about it, build it and thrive in it." --James P. Hackett, President and CEO, Steelcase
An inspiring guidebook filled with ways to alter space to fuel creative work and foster collaboration.
Based on the work at the Stanford University d.school and its Environments Collaborative Initiative, Make Space is a tool that shows how space can be intentionally manipulated to ignite creativity. Appropriate for designers charged with creating new spaces or anyone interested in revamping an existing space, this guide offers novel and non-obvious strategies for changing surroundings specifically to enhance the ways in which teams and individuals communicate, work, play--and innovate.
Foster an Independent Curriculum
Consider moving the emphasis away from the Advanced Placement Program in favor of a true Independent School curriculum. This move will end Webb’s reliance on the strict curricular structure and the rigid schedule/timeline imposed by the College Board, as well as help to reduce student/parent stress levels associated with the AP program. Ensure that a student’s GPA is not penalized for following an area of academic interest rather than taking an AP class.
There is in the school files a copy of the 1875 catalogue, on the margin of which are penciled in the hand of one of the principals the following words:
"The Ideal-to turn out boys that are tireless workers, and that know how to work effectively; that are accurate scholars; that know the finer points of morals, and practice them in their daily living; that are always courteous gentlemen, but without a single trace of snobbery."
1970's - Present
[revised to be gender neutral and to correct grammar]
"…to turn out young people who are tireless workers and who know how to work effectively; who are accurate scholars, who know the finer points of morals and practice them in their daily living; who are always courteous."
Integrity is a cornerstone of a flourishing life and community.
Learning is an enjoyable and ongoing process.
Respect for self and others is essential to a harmonious society.
Self-discipline and autonomy are essential to success.
Each person has unique gifts and capacities and a responsibility to develop them.
Each person shares the responsibility and honor of serving others.